The use of fragrance is on its high. It is not regional bounded but it is a global market. The fragrance industries are growing very well globally. According to recent survey the fragrance and perfume market will be a 51 billion dollar huge market globally. In only US 90 percent of people use some kind of fragrances and perfumes. They use scented products like perfumes, candles, diffusers and many other scented products. The use of it is growing year by year making it a billion dollar market year by year with no looking back.

There are many companies which are known for its good and natural fragrances worldwide. Not every companies have seen growth some have also seen their degradation in market. But after all of these the overall fragrance and perfume industry is glooming. The natural scent and fragrance is in demand right now. According to a survey the market of natural scents and perfumes will be a 5.3 billion dollar market till 2024.

Many tricks and marketing nets are used by the companies to attract the buyers. Companies are launching new smells for men and women both. Coffee, chocolate are some of the fragrance people are buying in large amount. Companies also make customised fragrances. Almost all companies have the fragrance which is their own. You will not find the same fragrances in two different brand. Companies also use packaging as a good catcher of buyer. Innovative packaging make fragrance and perfumes look more interesting and add specialness in fragrances and perfumes

If we compare both the sexes at who is using more fragrances or perfumed then you may get a shock. Men are the major buyer of perfumes and fragrances. According to a survey 59 percent of men in US use personal care just to smells good. All they want is just attraction. Men aged between 18-34 years old are the major buyer of fragrances and perfumes.</

In women market the types of fragrances is much more than in men. There are lots of option available in market for women.
All products are competetive to others present in the shelves.

AXE, which is a worldwide known perfume company has just launched a new scent named AXE You. It has the natural fragrance. It’s composition is coriander leaves, black basil, black pepper, verbena, amber, vetiver and cinnamon. Which give it a soothing natural smell. This is available for both the men and women. A grooming company Beard Guys introduced his new collection. It has Beard growing oil, Beard growth serum and a Beard scents. The scent is designed to get rid is the smell coming from your facial hair. It also has natural fragrances of tea tree, manuka and thyme oils.

There are several several companies which are in race to produce a smell which is better than others. Some are in good position in market even after not producing a new scents. They are known for its own scents which is used by the people from the past years. Some companies launch their new smell in some ocassions. There are n numbers of companies present in worldwide. Some are famous in every continent while some are the king of their own continent.

So at last the conclusion. So the main thing which is very challenging for people is to distinguishing a fine fragrance from all the fragrances present in market. The marketing, packaging, olfactive direction all the nets for caching the people to buy the products. Now the consumers have many options available to select than ever. The market is crowded and competitive also. Be ready to see more fragrances which will be introduced to us in upcoming years.

Many more fragrance will come which can be inspired from nature, may be flavours or food ingredients. The innovative packaging will stay in manufacturers mind forever as a big eye catcher of the people. Many companies have their own iconic packaging. Many celebrities have their own companies of scents. Many of them are scents maker also. There are perfumes for almost everyone. You are never too young to wear a fragrance. Consumers demand for long lasting fragrances. There are several apps which will describe you best perfumes according to your body odour. So, the Industry is going to be more diverse, more intelligent, more technology embedded in future. Be ready to smells good.…